Journey Notes

Boxes on a sales floor may simply mean that a delivery has arrived and the shelves are being restocked. The interruption is temporary, and the space will soon return to normal. But when customers see boxes in the aisles visit after visit, the boxes no longer feel temporary. They become part of the store customers know—boxes beside displays, stocking carts near shelves, and areas that always seem unfinished. The business may see work waiting to be completed. The customer exper

Someone is walking past a shop in town. A few racks of clothes stand outside the door, close enough that they belong to the store, close enough to the sidewalk that they interrupt someone walking. The racks do not say the shop’s name again. The name is already on the window. They put part of the store where the walk already is: a sleeve you can touch, a price you can read. That is part of what makes a person walking slow down. The racks have started the visit. That is Attract