Someone hears about a local business and searches for it online. The result leads to a Facebook page. When they open it, they may be asked to sign in before they can see the hours, services, location, or recent posts. The business may see an active Facebook page as its online presence. For many customers, it works. But others do not have Facebook, have stopped using it, or prefer not to sign in simply to learn about a business. Facebook is widely used, but it does not reach e

Someone is walking past a shop in town. A few racks of clothes stand outside the door, close enough that they belong to the store, close enough to the sidewalk that they interrupt someone walking. The racks do not say the shop’s name again. The name is already on the window. They put part of the store where the walk already is: a sleeve you can touch, a price you can read. That is part of what makes a person walking slow down. The racks have started the visit. That is Attract