Someone hears about a local business and searches for it online. The result leads to a Facebook page. When they open it, they may be asked to sign in before they can see the hours, services, location, or recent posts. The business may see an active Facebook page as its online presence. For many customers, it works. But others do not have Facebook, have stopped using it, or prefer not to sign in simply to learn about a business. Facebook is widely used, but it does not reach e